Rebranding and identity refresh for a licensed hypnotherapist and life coach

Skill set

Brand elements

Brand guidelines

Brand strategy

The client wanted to update his brand to a more professional and modern look. He had been an active practitioner for more than ten years helping countless of patients to overcome various obstacles in their lives. His website was helplessly stuck in the early 2000's and he came to our creative agency for a much needed spruce up of his professional brand.

My team created some variations and concepts for the new brand identity, and my option was chosen by the client as his new logo. The client had a previous water theme for his identity that I wanted to explore further, which lead to a wave inspired icon serving as an abstract yin-yang symbol. I also created a style guide for the new brand with an emphasis on simplicity.